The Fitness Metaverse announces free Dustland NFT drop ahead of flagship move-to-earn audio fitness blockchain game launch

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  • Feb 25, 2022
  • 3 Min Read
The Fitness Metaverse announces free Dustland NFT drop ahead of flagship move-to-earn audio fitness blockchain game launch

OliveX (BVI) successfully launched it’s very first free Non-Fungible Token (NFT) drop ahead of the release of the world’s first move-to-earn audio fitness blockchain game, Dustland Runner, with over 300,000 connected wallets to date!

Dustland Runner is one of three segments of OliveX’s Fitness Metaverse:

Dustland, its move-to-earn fitness games Dustland Runner and Dustland Rider set in the post-apocalyptic future
Partner The Sandbox, where OliveX is building its virtual fitness community on a 12×12 land
Incubator and investor arm, DEFY and Genopets

Ahead of the game’s launch, players who connect their wallet on the Dustland website will be entitled to its first “Kettlemine NFT”, named after the first of the seven settlements in Dustland, which is accessible to anyone with a valid MetaMask wallet.


Concept image of Dustland’s Kettlemine, the first of the seven settlements in Dustland (Note: not the image of the NFT)

The two privileges that this NFT provide:

Be the first users of Dustland Runner to earn DOSE
Get advance access to OliveX’s Fitness Metaverse on The Sandbox

Dustland Runner game play will reward players’ physical output in the virtual world with OliveX’s ecosystem-wide DOSE tokens, which can then be used for character upgrades and access to additional features. Collectable NFTs can then be utilised in-game.

OliveX (BVI) Founder and CEO Keith Rumjahn was delighted with the success of the launch: “This Kettlemine NFT launch is the first step in a very exciting chapter of the Fitness Metaverse journey and we’re really pleased to be leading the way with the world’s first move-to-earn fitness blockchain game.

“Dustland Runner is the perfect synergy between web 3.0, blockchain, fitness and the metaverse, and we can’t wait to get users started! Our vision is to bring as many people as possible onto blockchain and into the metaverse by gamifying fitness at the same time as creating incentives and rewards that will motivate and encourage players to stay active.”

OliveX is backed by Animoca Brands, the company driving digital property rights via NFTs and gaming to build the open metaverse, and has entered metaverses such as The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, to make a fully interoperable fitness gaming ecosystem.

The NFT launch comes after the recent expansion of the OliveX Fitness Metaverse partner network. Boutique fitness studio brand TRIB3, German fitness apparel manufacturer Gym Aesthetics, and industry-leading UK playground innovators PlayInnovation were among the major fitness and leisure brands to sign agreements to join The Sandbox.

Watch the teaser for Dustland Runner here. Visit the OliveX Fitness Metaverse and Dustland Runner websites for more information on future drops and next stages of Dustland rollout.