OliveX announces an exclusive partnership with entertainment company TRAX to provide all music to The Fitness Metaverse including soundtracks and music experiences. The collaboration will kick-off with a pioneering LIVE festival – exclusive to The Sandbox – in Summer 2022.
TRAX is an entertainment company, which creates and delivers entertainment, music and music experiences from the screen to the stage, including film, TV, live, games, content and social media.
Daniel Ryan, TRAX Co-Founder, comments on the new partnership: “We’re extremely excited about joining forces with OliveX and the Fitness Metaverse. We have extensive experience of linking fans, artists and brands by producing the soundtracks to games and other media, as well as creating online and live music experiences, so we see this expansion into The Fitness Metaverse as an exciting natural progression of our work. We can’t wait to share what we have planned for The TRAX Arena in The Sandbox”
TRAX will be working with OliveX to host one of the first LIVE exclusive music experiences in The Sandbox. The acts are yet to be announced but include A-list and emerging performers.
Andy Hall, Commercial Director for OliveX and the Fitness Metaverse said: “When launching the Fitness Metaverse it’s important the entire experience is first class from the brands which have stores, shops and virtual experiences through to the music and audio which we can hear when we’re exploring. TRAX is an independent, innovative and agile business which understands the scope of The Metaverse and what needs to be created. We are pleased to have them on board and are thrilled with the plans which are firmly in place for our first Fitness Metaverse gig in Alpha 4. Tickets in the form of NFTs will be on sale soon, so watch this space!”
TRAX and OliveX are also working together on the production of music specific NFTs that will provide established and emerging artists an entry into The Metaverse. This partnership will break down barriers between fans and musicians, to help both discover and capitalise on the NFT boom, a currently under-explored avenue within the NFT space.