LEADING HONG KONG FITNESS AND GYM BRAND BECOMES LATEST ENTRANT INTO THE FITNESS METAVERSE BRINGING INNOVATIVE GROUP CLASSES TO THE SANDBOX 

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  • Mar 25, 2022
  • 4 Min Read
LEADING HONG KONG FITNESS AND GYM BRAND BECOMES LATEST ENTRANT INTO THE FITNESS METAVERSE BRINGING INNOVATIVE GROUP CLASSES TO THE SANDBOX 

OliveX Fitness Metaverse welcomes the latest entrant to the upcoming and innovative digital fitness world as Hong Kong-based gym and fitness brand, GO24 Fitness, continues its impressive growth by becoming the first gym brand represented in the fitness metaverse outside of Europe.

The game-changing deal with OliveX Fitness Metaverse will see GO24’s innovative fitness offering replicated in the metaverse, allowing users within The Sandbox to experience exceptional fitness experiences digitally, including its popular “BURN24” total body, high-intensity workout and other group classes.

GO24 Fitness has been disrupting the Hong Kong fitness facility model since its inception in 2018, with their unique model that blends high-end fitness experiences and service, in convenient neighbourhood locations at an affordable price. With 24/7 opening times and multiple locations, GO24 ensures that fitness is accessible to individuals of all abilities and lifestyles.

GO24 Fitness Co-Founder, Martin Barr, said of the new partnership: “This is a fantastic opportunity for us to take GO24 to the masses and encourage more people to become more active. We have been growing year-on-year since we opened in 2018 and we now provide a leading service for our customers in Hong Kong.” Trudy Chan, fellow GO24 Fitness Co-Founder adds: “Our values focus on quality, accessibility and innovation which is why we’re looking forward to making fitness and health even more accessible by replicating our unique offering in the Fitness Metaverse.”

Andy Hall, Chief Operating Officer at OliveX, welcomed the introduction of GO24 to the metaverse, saying: “We have been really impressed with the work that GO24 have been doing to make local communities more active and become healthier. Martin and Trudy have created a recognisable brand with a great purpose and their vision and forward thinking aligns well with the work that we are doing at OliveX.

“We are working with their team over in Hong Kong to help make this partnership a reality and bring a to scale, immersive replica of one of their gyms to the Fitness Metaverse later this year. We are delighted to welcome them to join our community of impressive partners to continue driving the web3.0 momentum.” 

The agreement with GO24 for OliveX comes after the metaverse experts have already signed five brands – boutique fitness studio brand TRIB3, German fitness apparel brand Gym Aesthetics, UK playground innovators PlayInnovation, metaverse entertainment company TRAX, and dancing fitness company Salsation – to bring trademarked products into the metaverse in the form of digital experiences and NFTs via the Sandbox marketplace.

Andy adds: “We’re now building an impressive and engaged community of partners at OliveX to make our Fitness Metaverse portfolio attractive to users. Not only are we providing a revenue stream for our partners and ensuring they get a ROI, but motivating more people across the world to get more active and instil healthier habits in their lives. Whether it’s jumping in a GO24 or TRIB3 gym, visiting a concert by TRAX, grabbing an NFT Gym Aesthetics warm up top, learning the salsa with Salsation, or playing a target game with PlayInnovation, we are constructing an immersive, fun and inclusive community that will appeal to users of all ages, abilities and interests. We can’t wait to see it all come together in The Sandbox soon.”

OliveX and GO24 will work together over the coming months to launch a version of the brand’s gyms in the metaverse, complete with avatars representative of their community and access to their forward-thinking group classes, helping to encourage physical activity and drive revenue to the business. 

OliveX and GO24 Fitness will be working together to launch into the Fitness Metaverse in the summer of 2022.