As physical reality collides with digital worlds, the Metaverse is a virtual and social shared space.
With games such as Fortnite acting as a blueprint, and fitness streaming / connected fitness now somewhat of the norm, the Fitness Metaverse for some, might not sound too revolutionary but don't be fooled…this is the most radical and exciting game-changing opportunities the fitness sector has seen – ever.
For years, the sector has been trying to find solutions and interventions, which can provide expert coaching, building social connections through communities and driving adherence. The launch of the Fitness Metaverse could open a whole new opportunity for brands to do just this.
Thanks to its strategic partnership with global giant Animoca Brands, OliveX has the ability to leverage existing metaverses such as the Sandbox to make a fully interoperable fitness gaming ecosystem Gamified Fitness.